Real Estate Advertising Website

Everything you need to know about becoming a Real Estate Advertising Website.

What is REALTOR.ca DDF®?

REALTOR.ca DDF® is a permission-based system provided by CREA that enables brokers and salespeople to extend the reach of their listings to a large number of Canadian real estate sites outside of REALTOR.ca.
Real Estate Advertising Websites are designed to advertise real estate listings on behalf of member of CREA.
Participating brokerages and salespeople can access DDF® and select where they want to send their Listings.

• Real Estate Advertising Websites will only receive listings from brokerages that have opted into sending listings to your website.
• Listing content in DDF® is updated in the data feed at the same time as it appears on REALTOR.ca.

Getting started to becoming an REAW.

Carefully read through all the documentation within the Real Estate Advertising section, and when ready, submit your application to become a DDF® Real Estate Advertising Website (REAW). 

DDF® Real Estate Advertising Website Application

Important Resources to help you get started:

Data Feed Technical Documentation - This document tells you how to access our data feed and contains test logins for working with a complete data set from REALTOR.ca. 

Analytics Web Service: Real Estate Advertising Websites - This document details how to connect to our analytics API for reporting statistics back to DDF®. 

Code Samples - Code samples are in C# and VB.NET, and a browser-based test tool lets you test DDF® services.  

Requirements for Displaying Listing Content

A Real Estate Advertising Website is designed to advertise real estate listings on behalf of members of CREA.

A Real Estate Advertising Website are contractually obligated to display the following information with DDF® Listing Content:

• The listing brokerage name, the listing agent name and title, and any additional information that is required by provincial law/regulation.
• A link to the property on REALTOR.ca.
• A link to the property on the listing brokerage or listing agent website if one is provided.
• The DDF® lead form from CREA’s API.
• Powered by REALTOR.ca Badge.


A Real Estate Advertising Website is also required to:

• Refresh their website at least once every 24 hours and remove all Listing Content that is no longer current after a refresh.
• Display the REALTOR.ca DDF® Listing Content only on the website(s) and/or mobile applications identified in the Real Estate Advertising Website Agreement with CREA.
• Integrate with CREA’s web service API which provides CREA with analytics on leads and statistics.
• Display all listing content received in the DDF(R) Real Estate Advertising Website data feed unless approved by CREA to filter listing content.

Real Estate Advertising Website - Lead API

Real Estate Advertising Websites (REAW) Web service used to send leads to REALTORS®.

Analytics Web Service – Real Estate Advertising Websites

Analytics and Reporting Overview

CREA provides data to several of its own websites (Realtor.ca) and mobile applications (iPhone, iPad, Android, etc.), as well as distributing data using DDF® to member websites, brokerage owner sites, franchisors and Real Estate Advertising Websites.

With a single listing potentially being viewed on dozens of different websites and applications, agents and brokerage owners need a way to track where their listing data is being viewed. To accomplish this, CREA has developed a solution that allows for the collection of all listing activity.
– Version 2.2

Web API Documentation

For users looking to develop their website using CREA's Web API, please visit: https://ddfapi-docs.realtor.ca/


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